A revised and updated second edition of Book Yourself Solid from best-selling Wiley author Michael Port. Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success.

Table of Contents

Foreword by Tim Sanders xi Acknowledgments xiii Author's Note xv Preface xxi MODULE ONE Your Foundation 1 Chapter 1 The Red Velvet Rope Policy 3 Chapter 2 Why People Buy What You're Selling 16 Chapter 3 Develop a Personal Brand 33 Chapter 4 How to Talk About What You Do 49 MODULE TWO Building Trust and Credibility 61 Chapter 5 Who Knows What You Know and Do They Like You? 63 Chapter 6 The Book Yourself Solid Sales Cycle Process 75 Chapter 7 The Power of Information Products 96 MODULE THREE Simple Selling and Perfect Pricing 115 Chapter 8 Perfect Pricing 117 Chapter 9 Super Simple Selling 131 MODULE FOUR The Book Yourself Solid 7 Core Self-Promotion Strategies 141 Chapter 10 The Book Yourself Solid Networking Strategy 147 Chapter 11 The Book Yourself Solid Direct Outreach Strategy 170 Chapter 12 The Book Yourself Solid Referral Strategy 192 Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy 203 Chapter 14 The Book Yourself Solid Speaking Strategy 217 Chapter 15 The Book Yourself Solid Writing Strategy 238 Chapter 16 The Book Yourself Solid Web Strategy 258 PART 1: Designing Your Web Site 261 PART 2: Getting Visitors to Your Web Site 274 PART 3: Building Your Social Media Platform 289 Final Thoughts 323 References 327 How to Reach Michael Port 329 About the Author 331 Index 333