An updated reissue of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.
Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.
On nearly every page, the story of some upstart invention is
recounted in patter that's as good as a skilled magician's ...
Almost like visiting an IDEO workshop in person
*Wired*
In light of all the books on the market about creativity, it takes
a certain amount of chutzpah to call your book The Art of
Innovation. Yet Kelley makes a good case ... Practical, clearly
written, and highly detailed
*USA Today*
Tom Kelley has unlocked the magic box of innovation for corporate
America ... If you're trying to create product lust, The Art of
Innovation shows you how to do it
*BusinessWeek*
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