Introduction; Decentralisation in the 1920s: GM Defeats Ford; Brand Management in the 1930s: Decentralisation at Procter & Gamble; The New Deal & World War II, 1933-1945: Decentralising Regulation & War Mobilisation; Science & R&D: Colour TV, Chemicals & Pharmaceuticals Strengthen Post-War Prosperity; Franchising & McDonalds; The Empowerment of Women & Minorities; The Financial System; Information Technology; Epilogue.
Thomas K. McCraw is the Straus Professor of Business
History Emeritus at Harvard Business School. Among the many books
he has written or co-authored are Prophet of Innovation: Joseph
Schumpeter and Creative Destruction, which in 2008 was awarded the
Hagley Prize for Business History, the Spengler Prize in the
History of Economics and the biennial award given by the
International Schumpeter Society; Creating Modern capitalism: How
Entrepeneurs, Companies, and Countries Triumphed in Three
Industrial Revolutions (1997); Management Past and Present: A
Casebook in American Business History (1996); American Versus
Japan: A Comparative Study of Business-Government Relations (1986),
and Prophets of Regulation, which won the Pulitzer Prize in History
in 1985 and the triennial Thomas Newcomen Book Award in 1986.
He has served as editor of the Business History Review, as
associate editor of The Encyclopedia of the United States in the
Twentieth Century, and as president and trustee of the Business
History Conference. He has been a member of the Board of Syndics of
Harvard University Press, the Council of the Massachusetts
Historical Society, the advisory board of Nomura School of Advanced
Management (Tokyo), and the editorial boards of Reviews in American
History and Harvard Business Review.
Praise for the first edition: This succint, well-organized, and elegantly written account accomplishes a lot. McCraw succeeds in presenting the human dimension behind the development of American business since 1920. (Business History Review, May 2001)
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