Sneak up on Captain Hook with this new Fisher-Price Jake and the Never Land Pirates Light-Up Tick Tock Croc. Press Tick Tock's tail (the handle lever) to open and close his jaws. With each press the light will turn on inside his mouth and you hear funny sounds as Tick Tock Chomps and belches to give the Tick Tock light a humorous twist. The Jake skull and bones icon will also shine out of mouth when light turns on!Since 1930, Fisher-Price has been in business to create toys that fascinate and stimulate a child's imagination. Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create a toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first Fisher-Price toys quickly caught on and became the hallmarks of Fisher-Price ever since. Fisher-Price believes in the potential of children and in the importance of a supportive environment in which they can grow, learn, and get the best possible start in life. Fisher-Price supports today's families with young children through our breadth of products that includes GeoTrax, Imaginext, Little People, Laugh and Learn, Thomas the Tank, Thomas and Friends, Elmo, Dora the Explorer, Go Diego Go, Sesame Street, Smart Cycle, Ni Hao Kai-Lan, Toy Story and other learning toys and pretend play items.