Now you can help Jake keep an eye on Captain Hook at all times using this Fisher-Price Jake and the Never Land Pirates - Jake's Talking Spyglass. This life size Telescope has the Pirate styling straight from the show. Pull the eye piece section to fully extend the Pirate Scope. Press the Jake logo on the button to activate special Jake phrases and "call to arms pirate whistle"! With each press of the button, Hook will randomly appear. When he does, Hook phrases will be heard. The Jake Pirate Scope comes with Jake's headband and an authentic Never Land Map.Since 1930, Fisher-Price has been in business to create toys that fascinate and stimulate a child's imagination. Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create a toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first Fisher-Price toys quickly caught on and became the hallmarks of Fisher-Price ever since. Fisher-Price believes in the potential of children and in the importance of a supportive environment in which they can grow, learn, and get the best possible start in life. Fisher-Price supports today's families with young children through our breadth of products that includes GeoTrax, Imaginext, Little People, Laugh and Learn, Thomas the Tank, Thomas and Friends, Elmo, Dora the Explorer, Go Diego Go, Sesame Street, Smart Cycle, Ni Hao Kai-Lan, Toy Story and other learning toys and pretend play items.