Death Jr. launches in 2005 as a title for the new Sony PSP (Playstation Portable). The property has a comic book in print and a feature film optioned by Sony. The story follows the adventures of the Grim Reaper's son and his friends, trying to save the world from long-forgotten evil, or "BLAH BLAH BLAH" as the studio itself puts it. Death Jr. Action Figures are approximately 10cm x 13cm tall and ship in coffin-shaped, clamshell-style packaging. Each piece has minimal articulation and focuses more on accurate sculpting of the creative and stylistic design of the characters.