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Playskool Wheel Pals - Boomer The Fire Truck. This four-wheeled vehicle is part of a friendly fleet that make great little buddies for your little truck fan. Designed just for toddlers, this cheerful character is soft, squishy, and ready to roll, roll, roll! This fun-to-grab, easy-to-squeeze truck is just right for tiny hands. And, while your toddlers imagination gets motoring, his own motor skills are also getting in gear!Hasbro first started in 1923. Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognisable play and recreational experiences in the world. Hasbro is a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licenced products, from traditional to high-tech and digital, under such powerful brand names such as GI Joe, Transformers, Playskool, Nerf, Star Wars, Clone Wars, X Men, Playdoh, Mr Potato head Lite Brite and SpongeBob.