Touch, feel and learn flash cards! These double-sided cards provide an introduction to early reading and counting skills. Each card has a different texture to help identify what the child sees. The back of each card has more interactive activities for a parent and child to explore together. Teacher and kid tested! Comes in a sturdy storage box. A great way to start your child's library.From its beginnings in 1986 with the creation of a plastic lunch box filled with arts & crafts supplies, ALEX has grown into the preeminent manufacturer of children's creative products having designed and produced over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children's furniture, Rub A Dub, Tub Tunes, and Tub Joy bath toys, ALEX Little Hands preschool products and ALEX Jr., a line of luxurious plush and bath products for baby.