Sky Ferreira’s debut album is a rare thing in the early 21st Century. Not because it’s been breathlessly hyped and endlessly anticipated – the world is full of talented young self-promoters with Internet connections and legions of online followers. What makes Night Time, My Time so unique – and refreshing – is the precise manner in which it delivers, under potentially crushing expectations.
Work on "Night Time, My Time" kicked off in professional earnest within a few years, after Ferreira signed with the UK’s Parlophone Records – home of the Beatles, Radiohead, and Coldplay. At seventeen, Sky began collaborating with a list of white-hot pop songwriters and producers: Bloodshy & Avant (Britney Spears), Greg Kurstin (P!nk), and Linda Perry (Gwen Stafani). Ferreira released singles and videos for "One" and "Obsession". Five of those songs were compiled on the EP As If! – which dropped on March 22, 2011, via Parlophone in the UK and Capitol Records in the US.
Meanwhile, the modeling career Ferreira had fallen into took off. She signed with IMG (Kate Moss, Kate Upton, Giselle). She became the face of cK1, Forever 21 and Redken. She worked with photographers including Hedi Slimane, Mert & Markus, and Terry Richardson. She appeared in the pages of Vogue, W and Interview.
After four-plus years of work on several dozen tracks, with scores of collaborators, Sky Ferreira’s debut album suddenly surfaced in full. The album would have a single producer (Rechtshaid), a co-producer (Raisen), and a unified sound that circumstances would have prohibited during any other period of the artist’s career, working any other way.
But "Night Time, My Time" is entirely Ferreira’s. It’s bound to please fans of Madonna, Cat Power, Robyn, Britney Spears, Courtney Love – owing a debt to all of them, without cribbing slavishly from any. Ferreira’s ultimate role as the catalyst of SFDA’s frenetic completion (and on-time delivery) provided her with the leverage to fight for (and receive) an Executive Producer credit. Such acknowledgment of command is virtually unprecedented for a debut LP, on a major label, by an artist of any age – or any gender.
Sky Ferreira has survived – the online hype, the snowballing expectations, the ch-ch-ch-changes that occur to all of us from ages seventeen to twenty-one. By those standards "Night Time, My Time" is a minor miracle – its release a momentous accomplishment. Its reception as “both an impressive artistic statement and a fitting declaration of independence” (Atlantic Weekly) makes it truly one-of-a-kind.