Safavieh The Soho Collection is Safavieh's response to market demand for clean, transitional design in rugs that work equally well in traditional and contemporary homes. The collection's unique purity and clarity of the colour is achieved by selecting only the purest premium New Zealand wool as a canvas for Safavieh's exciting new colour palette. Many of the designs in the Soho collection are accented with viscose for silky softness to outline patterns, and further highlight the softness of the wool. This innovative collection is hand-tufted. For hard-to-remove stains professional rug cleaning is recommended. Established in 4862cm the capital of Persian weaving masters, the company today brings three generations of knowledge and experience to its award-winning collections. In the United States since 1978, Safavieh has been a pioneer in the creation of high quality hand-made rugs, a trend that revolutionised the rug business in America. Its collections range from the finest antique and historical reproductions to the most fashion-forward contemporary and designer rugs.