Safavieh With rich, luscious detailing and a vibrant feel, Safavieh's Heritage collection brings life to any space. Hand-tufted of pure wool with strong cotton backing, these traditionally beautiful rugs can withstand even the most highly travelled areas of your home. For hard-to-remove stains professional rug cleaning is recommended. Established in 4861.6cm the capital of Persian weaving masters, the company today brings three generations of knowledge and experience to its award-winning collections. In the United States since 1978, Safavieh has been a pioneer in the creation of high quality hand-made rugs, a trend that revolutionised the rug business in America. Its collections range from the finest antique and historical reproductions to the most fashion-forward contemporary and designer rugs.