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ebu$iness
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Is your business website a money pit? A source of frustration? A time-waster? Does your business even have an online presence? It's time to get your website working for you and making money. The web and social media have become the new shopfronts where customers, staff and suppliers look to find people to do business with. eBu$iness will help anyone who wants to set up and maintain a professional web presence by showing you how to: * register an effective domain name * set up your own free or cheap website * use social media to your advantage * optimise your website so that search engines and customers can find you * take advantage of free local listing services * and much more. Whether you already have a website or you're just starting out, eBu$iness gives you the tools and know-how to save time and money, and will help you to grow your business and make a profit.
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Table of Contents

About the author v Introduction vii 1 Defi ne your business 1 Step 1: The free web tools. 2 Local directories 15 3 Social media 30 4 Blogging platforms 42 Step 2: The name. 5 What?s in a name? 61 6 Types of domain 71 7 Choosing a registrar 81 Step 3: The technology. 8 Hosting your site 93 9 Site platforms 105 Step 4: The look. 10 Designing a website 121 11 The content 136 12 Payment options 146 13 Tracking progress 156 Step 5: Getting your name out. 14 Search engine optimisation 171 15 Paid advertising 184 Step 6: Creating fans and customers. 16 Social media rules 201 17 Staying in touch 210 Step 7: Staying relevant. 18 Ongoing maintenance 227 19 Future opportunities 236 Appendix A: Getting Australian Business Online 242 Appendix B: Choosing a consultant 253 Jargon buster 257 Index 261

About the Author

Paul Wallbank is one of Australia's leading experts on how businesses and consumers use the web. Paul is a regular technology expert on ABC radio and a columnist for. He has written seven books on internet use, including The Internet For Dummies. You can visit Paul at www.ebusinessbook.com.au

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