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The e-Myth for Accountants


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Table of Contents

A Word about This Book ix A Note from M. Darren Root xi Preface xv Acknowledgments xix Introduction xxi Chapter 1: The Story of Steve and Peggy 1 Chapter 2: This CPA's Personal Journey 9 Chapter 3: On the Subject of Money 13 Chapter 4: The Pursuit of Money 27 Chapter 5: On the Subject of Planning 35 Chapter 6: The Value of Taking Aim 47 Chapter 7: On the Subject of Management 59 Chapter 8: Management by Design 65 Chapter 9: On the Subject of People 71 Chapter 10: We the People 79 Chapter 11: On the Subject of Associate Accountants 85 Chapter 12: Building a Professional Team 89 Chapter 13: On the Subject of Estimating 95 Chapter 14: The Value of Pricing 99 Chapter 15: On the Subject of Clients 103 Chapter 16: Making It All about the Client 111 Chapter 17: On the Subject of Growth 119 Chapter 18: The Art of Growth 123 Chapter 19: On the Subject of Change 127 Chapter 20: The Next Generation Accounting Firm 137 Chapter 21: On the Subject of Time 143 Chapter 22: Managing Choices, Not Time 149 Chapter 23: On the Subject of Work 155 Chapter 24: Getting to the Real Work 161 Chapter 25: On the Subject of Taking Action 167 Chapter 26: Getting Things Done 175 Afterword 181

About the Author

Michael E. Gerber is a small business guru; bestsellingauthor (over 3 million copies combined sales worldwide); thefounder and Chairman of Michael E. Gerber Companies a groupof highly unique enterprises dedicated to creating world-classstart-ups and entrepreneurs in every industry and economy; and thefounder of E-Myth Worldwide. E-Myth Worldwide transforms the waysmall business owners grow their companies and has evolved into anempire over its history of nearly three decades. Michael Gerber'spassion and genius for understanding entrepreneurs and the workingsof small businesses are the crux of his tremendous worldwide appealand success. For more information, visit www.MichaelEGerber.com. M. Darren Root, CPA, CITP, is CEO of Root &Associates, a nationally recognized speaker, and Executive Editorof the accounting profession's leading technical trade publication,The CPA Technology Advisor. Darren has also built a world-classorganization dedicated to educating accountants on transformingfrom technicians to savvy business leaders and building NextGeneration Accounting Firms. Darren's passion to change the wayfirms work, combined with twenty-five years of practical experienceand technology expertise, has enabled him to emerge as a thoughtleader and trusted coach to small and mid-sized accounting firmsacross the country.


easy-to-implement advice that shouldmake the difference in building a successful accountingpractice.' (Finance & Management, April 2011).

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