Australasia's Biggest Online Store

We won't be beaten by anyone. Guaranteed

ZAG
By

Rating

Product Description
Product Details

Promotional Information

"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle

For a quick peek inside ZAG, go to www.zagbook.com.

Promotional Information

"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing "difference" into your brand - how to turn your brand's "onliness" into a "trueline" to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to "stretch" your brand without breaking it - how to succeed at all three stages of the competition cycle For a quick peek inside ZAG, go to www.zagbook.com.

About the Author

Marty Neuemeier is president of Neutron, a San Francisco firm that specialises in designing internal programs for companies that want to improve their brand integration. He is also a regular speaker and workshop leader and the author The Brand Gap (0321348109)

Reviews

"You already know that this book has the best title of any marketing book in a generation. What you don't know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot." --SETH GODIN, AUTHOR OFSMALL IS THE NEW BIG "Here's a practical field guide on how to create and grow a world-class brand, so no more excuses--read it now and start zagging." --KIP KNIGHT, MARKETING VICE PRESIDENT, EBAY "The revolution needs passion, imagination, and a dangerous handbook. Here it is, born in the trenches yet written with enough verve and imagination to get you out of them--fast." --BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY & MATHER WORLDWIDE "A big idea surrounded by 17 practical steps and presented in a delightful style. The presentation alone is worth the price of the book." --DAVID A. AAKER, VICE CHAIRMAN, PROPHET, AUTHOR OF BRAND PORTFOLIO STRATEGY "Awesome book--even better than THE BRAND GAP. It arrived at my desk like a familiar but new friend." --ROD SWANSON, DIRECTOR OF BRAND INTEGRATION, ELECTRONIC ARTS "There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Marty Neumeier offers essential insights into how to do the latter." --PROF. RON SANCHEZ, COPENHAGEN BUSINESS SCHOOL, CO-AUTHOR OFTHE NEW STRATEGIC MANAGEMENT "ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead." --GARY ELLIOTT, VP BRAND MARKETING, HEWLETT-PACKARD COMPANY "Never has one author jammed so many good ideas into so few pages as Marty Neumeier has." --AL RIES, AUTHOR OFTHE ORIGIN OF BRANDS "It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan." --BUSINESSWEEK

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling ZAG: The #1 Strategy of High-Performance Brands on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond.com, Inc.
Back to top