Caroline Gatrell joined Lancaster University Management School in 1998, having completed the Lancaster Executive MBA with a distinction. She has been involved as both tutor and examiner with a number of the university's pretigious graduate business degrees. She is currently directing an Action Research project to evaluate the effectiveness of "Children First" - an early years education and childcare partnership.Sharon Turnbull joined Lancaster University Management School in 1994 having gained an Executive MBA with distinction, and has been involved with many of the School's important graduate degree programmes. She has also been cohort leader of the British Airways MBA, teaches on International Master programme and the MA in Management learning . She currently co-directs the MPhil/PhD in Critical Management.
"This is a highly useful guide to the practice of doing an MBA - and from a very reliable source, since both authors achieved distinction in an MBA themselves while working full-time at demanding jobs. A serious MBA stretches everybody who does one - not only leading to deep knowledge about organisations and how they function, but also to a development of self-understanding and management capabilities. This books gives an excellent practical guide to how to go through this process and achieve the knowledge and development which a good MBA provides. If you want to make the serious investment of both time and money that an MBA entails worthwhile, this is the book for you." Professor Stephen Watson, Principal, Henley Management College, Chair, Association of Business Schools "This book is a highly practical guide for busy MBA students, which can help them make effective use of scarce time without sacrificing the quality of their work. The text is highly accessible but never patronising. The authors have the advantage of having studied successfully for their own MBAs before becoming MBA tutors and examiners. The book truly benefits from their ability to see what the world looks like on both sides of the MBA fence - it should be on every new MBA student's reading list." Professor Rosemary Deem BA Hons Social Sciences, MPhil, PhD. Director of Teaching and Learning, The Graduate School of Education, University of Bristol "This title demystifies the process of getting an MBA and aims to help students to optimise their performance." Business A.M "...a must buy for all aspiring MBA students." Mike Jones, former director general of the Association of MBAs Ambassador (AMBA Magazine)