/ Lead title Drs Michael F. Roizen and Mehmet C. Oz, authors of the million-copy bestseller 'YOU: The Owner's Manual', have devised a diet that is so effective you'll notice changes in your body immediately. Starting with a Two-Week Reboot that will help you lose up to two inches around your waist, you will shed your unwanted pounds forever. / 'You: On a Diet' is a runaway number one New York Times bestseller, selling 100,000 copies a week. There will be 2.5 million copies in print by December 1st. / 'You: The Owner's Manual' has sold nearly 2 million copies in the US since May 2005, and foreign rights have been licensed to 27 countries. / The book was published to coincide with a big Oprah push on 3rd November. For the past few months they have been working with three families to help them lose weight and the amazing results of this will be promoted on Oprah. Amazon.com already has a blog of their progress. / Perfect for New Year New You promotions. / Marketing support will include extensive online partnership and D2C initiatives including working closely with the proposed author microsite.
Michael F. Roizen, M.D. created the RealAge(R) concept and is the author of the #1 New York Times Bestseller, RealAge. He is a professor of anesthesiology and internal medicine and chair of the Division of Anesthesiology, Critical Care Medicine and Comprehensive Pain Management at the Cleveland Clinic, Ohio. Mehmet C. Oz, M.D., is a professor and vice chairman of surgery, medical director of Integrated Medical Center and director of the Heart Institute at the New York Presbyterian-Columbia University.
`The new "zero-effort" diet` GRAZIA, 9th Jan 2007
`A revolutionary new fat-busting plan that actually trains your body into dropping a dress size. And the catch? There isn't one. All you need to do is eat 100 calories less a day.' GRAZIA, 9th Jan 2007
`This diet is about losing inches, not pounds. 8/10' DAILY MIRROR, 2nd Jan 2007