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Writing for the Fashion Business
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Table of Contents

Contents - Instruction - The Business of Effective Communication - Writing in the Fashion Environment - Information and Application - Writing Techniques and Format for Stages in the Fashion Cycle - Publicity and Public Relations - Writing for the Fashion Trade and Consumer Magazines - Writing for Advertising, Mail Order, and Catalogs - Writing for Radio - Writing for Television - Web Writer: The Internet - Off the Page: Tips for Writing and Delivering Oral Presentations

About the Author

Kristen K. Swanson and Judith C. Everett are both at Northern Arizona University.

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