Beneath every meme is a sophisticated confluence of language and culture, practice and participation. In The World Made Meme, Milner reveals the complex socio-technical work that goes into memes, highlighting their cultural and political importance. This digestible analysis is a significant contribution to the field of internet scholarship. -- danah boyd, Founder of Data & Society; author of It's Complicated The World Made Meme is an exciting book because it fits on a number of shelves (or syllabi). Not only is Milner's analysis of memetic logics invaluable to internet scholars, it is equally applicable to embodied texts and traditions--making this a fascinating read for anyone interested in vernacular communication. -- Whitney Phillips, Assistant Professor of Literary Studies and Writing, Mercer University; author of This Is Why We Can't Have Nice Things Ryan Milner gives us a terrific, in-depth exploration not only of memes but of the rich social processes through which they arise and are sustained. Through his insightful analysis he shows us how they form a critical node in participatory media, offering both systems that perpetuate 'everyday antagonisms' as well as hopeful rebuttals. Anyone interested in understanding the role, and power, memes now hold in our culture should read this book. -- T. L. Taylor, Professor of Comparative Media, MIT
Ryan Milner is Assistant Professor in the Department of Communication at the College of Charleston.