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Wise Me Up to Cold Calling
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About the Author

Shea Heer lives in Gloucester and has over twenty years of direct sales and sales training experience. She is CIPD (Chartered Institute of Personnel Development) qualified in training practice, a fellow of the ISMM (Institute of Sales Management) and a certified business practitioner. Shea worked to manage sales training in businesses such as Telewest (Virgin Media), The Caudwell Group and B&Q, before starting her `Wise Me Up' business in 2008. Through her business she has worked with international giants such as Eaton, Emerson, Thorn and Jewson amongst others, and she is now growing a successful YouTube channel and runs her own bed and breakfast business on the side.

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