Acknowledgments1Introduction12Cooperation63The Ultimatum Game214Interindustry Wage Differentials365The Winner's Curse506The Endowment Effect, Loss Aversion, and Status Quo Bias637Preference Reversals798Intertemporal Choice929Savings, Fungibility, and Mental Accounts10710Pari-mutuel Betting Markets12211Calendar Effects in the Stock Market13912A Mean Reverting Walk Down Wall Street15113Closed-End Mutual Funds16814Foreign Exchange18215Epilogue197References199Index225
Richard H. Thaler, the winner of the 2017 Nobel Prize in economics, is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business.
"By unraveling a series of real-world puzzles with philosophical and practical implications, Thaler illuminates some fairly abstruse ideas in an entertaining way... The best minds in economics today, as Thaler's provocative book suggests, are trying to supplement [insights into markets and prices] with a broader understanding of what makes people tick."--Christopher Farrell, Business Week "Richard Thaler ... stylishly recounts empirical findings that skewer hitherto sheltered economic beliefs."--Lola L. Lopes, Contemporary Psychology