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Will the Real You Please Stand Up


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Table of Contents

Chapter 1: Why Authenticity?

Chapter 2: How Do You Create Authenticity? Telling Your Brand's Story Chapter 3: Authentic Marketers Are Successful Because They Are Just Like You Chapter 4: Authentic Marketers Are Passionate Chapter 5: Authentic Marketers Don't Control the Conversation Chapter 6: Authentic Marketers Connect with and Build Communities Chapter 7: Authentic Marketers Understand Virality Chapter 8: What Happens When Authenticity Backfires? Chapter 9: Authentic Brands Thrive Chapter 10: Being Heard in a Noisy Social World

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Social media goes from being an interesting diversion to a powerhouse, game changing marketing tool when you mix in the key missing ingredient, authenticity, and harness the power of the personal connection.

About the Author

Kim Garst is an internationally recognized social media expert. She is currently ranked by Forbes as the #8 Female Social Media Power Influencer in the world. She is also a regular contributor for the Huffington Post and her blog is listed as a Top 10 Social Media Blog by Social Media Examiner. Additionally, Kim is a noted keynote speaker, social media consultant and frequently cited/interviewed "expert" authority in print and on television for Businessweek, Fox News, NBC, CBS News and others.

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