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The Why Axis
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Two leading behavioural economists use original research to explore the truth about the hidden motives underlying our behaviour, and how incentives can be used to change the ways in which we act.

About the Author

Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and Professor of Economics and Strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.

John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.

Reviews

"True trailblazers in one of the greatest innovations in economics of the last fifty years." -- Stephen Levitt, author of Freakonomics and Superfreakonomics
"John List and Uri Gneezy are among the foremost behavioral economists in the world. This book about their groundbreaking research is a true pleasure to read." -- Daniel Gilbert, author of the international bestseller Stumbling on Happiness
"Uri Gneezy is a pioneer whose work tears down the wall between the lab and the field." -- Alvin E. Roth, winner of the Nobel Prize in Economic Sciences
"John List's work in field experiments is revolutionary." -- Gary Becker, winner of the Nobel Prize in Economic Sciences

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