Who Not How


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The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility-in your business and your life.

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Dan Sullivan is the world's foremost expert on entrepreneurship and has coached more successful entrepreneurs than anyone on the planet. He is the co-founder of Strategic Coach?, the leading entrepreneurial coaching program in the world. Over the past 30 years, Strategic Coach has provided teaching and training to more than 20,000 entrepreneurs worldwide. Dr. Benjamin Hardy is an organizational psychologist and author of Willpower Doesn't Work and Personality Isn't Permanent. He is a regular contributor at Inc. and Psychology Today. From 2015 to 2018, he grew his email list grew to nearly 400,000 people (without paid advertising) by blogging on Medium.com, where he was the #1 writer in the world. He and his wife, Lauren, are the parents of five children and live in Orlando, Florida.

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