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White Papers for Dummies

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Table of Contents

Introduction 1 Part I: Getting Started with White Papers 9 Chapter 1: Unleashing the Power of White Papers 11 Chapter 2: An Exciting Opportunity for Writers 29 Chapter 3: The Past, Present, and Future of White Papers 47 Chapter 4: Just the FAQs on White Papers 57 Part II: The Three Flavors of White Papers 85 Chapter 5: Picking the Perfect Flavor for Your Next White Paper 87 Chapter 6: The Backgrounder: As Basic As Vanilla 103 Chapter 7: The Numbered List: As Fresh As Strawberry 121 Chapter 8: The Problem/Solution: As Complex As Chocolate 143 Chapter 9: Mashing Up Different Flavors 171 Chapter 10: Special Ingredients for a White Paper 181 Part III: From Foggy Idea to Finished Document 195 Chapter 11: A Proven Process to Complete Your White Paper 197 Chapter 12: Planning an Effective White Paper 207 Chapter 13: Producing a Powerful White Paper 225 Part IV: Succeeding with White Papers 251 Chapter 14: Doing Research: Think Like a Lawyer 253 Chapter 15: Write Like a Journalist 273 Chapter 16: Promote Like a Madman 305 Part V: The Part of Tens 327 Chapter 17: Ten White Paper Problems and How to Solve Them 329 Chapter 18: Ten Tips on Designing a White Paper 335 Chapter 19: More Than Ten Ways to Spice Up a White Paper Title 341 Index 349

About the Author

Gordon Graham -- also known as That White Paper Guy -- is an award-winning writer who has created more than 200 B2B white papers for clients from New York to Australia. Gordon has written white papers on everything from choosing enterprise software to designing virtual worlds for kids, and for everyone from tiny start-ups to Google.

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