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What's Your Digital Business Model?

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About the Author

Peter Weill is a Senior Research Scientist and Chair of the Center for Information Systems Research (CISR) at the MIT Sloan School of Management. His writing and research have appeared in Harvard Business Review, Sloan Management Review, and the Wall Street Journal. His books include IT Savvy, Enterprise Architecture as Strategy, and IT Governance, all published by Harvard Business Review Press. Stephanie Woerner is a Research Scientist at MIT's CISR. Her research centers on how companies manage organizational change caused by the digitization of the economy. In 2016 she was a subject matter expert on enterprise digitization for the Wall Street Journal CEO Council. Author social media/website info: Weill: Woerner:


Advance Praise for What's Your Digital Business Model? James I. Cash Jr., Lead Independent Director, Walmart-- "Weill and Woerner's book provides a very useful framework for analyzing the best business model option and developing a transformation strategy in response to the digital revolution every company is going through." Francisco Gonzalez, Group Executive Chairman, BBVA-- "This book will help companies to take a hard look at their digital transformation strategies and show them how to win in the fourth industrial revolution." Jean-Pascal Tricoire, Chairman and CEO, Schneider Electric-- "An essential decision guide to navigate digitization, ask the right questions, and make the right choices. Based on a wealth of data points and real-life examples, this book offers practical, step-by-step tips to define and execute a winning digital transformation." Fernando A. Gonzalez, CEO, CEMEX-- "Weill and Woerner's book is a must-read primer for CEOs wondering why they need to digitally transform their companies and how to succeed in the endeavor. Jennifer S. Banner, CEO, Schaad Companies; Lead Director, BB&T-- "Weill and Woerner bring laser focus to the pressing need for enterprises to digitize their business models. This book is a practical, hopeful guide for executives and boards alike, providing a call to action and a framework for execution that blends cutting-edge research with real-world examples." Sammy Lee, Chairman and Chief Invisible Officer, LKK Health Products Group-- "The authors provide a simple but powerful framework for enterprises to reinvent their business models for the digital age. Their probing questions, self-assessments, and real-life examples make this book a must-read for everyone who wants to make their digital transformation a success."

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