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Web Copy That Sells
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Table of Contents

Contents Foreword Acknowledgment Introduction to Second Edition 1GETTING STARTED: THE DYNAMICS OF WEB SELLING 2A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY 3CRAFTING YOUR COPY 4E-MAIL MARKETING: THE INTERNET'S KILLER APPLICATION103 5USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS 6THE ART OF CHANGING YOUR PROSPECTS' MINDS 7INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES 8ONLINE MARKETING COMMUNICATIONS: IT'S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS 9 THE SPECIAL RULES FOR WEB COPYWRITING TO THE BUSINESS-BUSINESS (B2B) MARKET 10WEB COPYWRITING IN THE AGE OF WEB 2.0 11LAST BUT NOT LEAST: TYING IT ALL TOGETHER Index

About the Author

Maria Veloso is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and the former Director of Creative Web Writing for Aesop Marketing Corporation.

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