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The Wanda Way


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Table of Contents

Preface 1 by Pedro Nueno 7Preface 2 by John A. Quelch 11Foreword: Wang Jianlin's Biography 21CHAPTER 1: Perseverance 35CHAPTER 2: Determination 57CHAPTER 3: Execution 83CHAPTER 4: Innovation 111CHAPTER 5: Internationalization 143CHAPTER 6: Entertainment 167CHAPTER 7: O2O Online-to-Offline 193CHAPTER 8: Responsibility 207CHAPTER 9: Culture 215CHAPTER 10: Asset-Light 247CHAPTER 11: Transformation 263CHAPTER 12: Going Global I 279CHAPTER 13: Going Global II 299

About the Author

Wang Jianlin is the founder and chairman of the Wanda Group. Prior to that, he spent 17 years in the Chinese army, rising from border guard to regimental commander.

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