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Wake Up and Sell the Coffee!


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Table of Contents

Acknowledgements About the author Introduction My Early Life 1996 - My Big Idea 1997 - One Step Forward, Two Steps Back 1998 - Breakthrough Year Coffee Like It's 1999 2000 - Raising A Million 2001 - A Year for Learning 2002 - Making Lives Better 2003 - Enter a Competitor 2004 - AIM in Mind 2005 - Ganz Kaffee, Ganz Schnell 2006 - Trials, Negotiations and Cuts 2007-2008 - Coming Full Circle Exit Transition: Life after Exit Serial Entrepreneurship Designing A High Growth Business: What you should do before you start - and at each stage - when designing your business for high growth

About the Author

Martyn Dawes is a successful entrepreneur. He founded his first business, MDA (Martyn Dawes Associates) in the recession of 1991. That business continues to trade successfully to this day (now called Dawes Ryan Consulting). His idea for Coffee Nation came from a combination of seeing how many cups of coffee were being sold in convenience stores in New York and reading about the business model of a photocopier company. Four years later, after proving the concept, he raised GBP4 million in development capital from a London-based private equity firm. Coffee Nation grew fast and secured long-term contracts with major retailers including Tesco, Sainsbury, Esso, Moto, Welcome Break and Somerfield. In 2008 the company was sold for GBP23m, returning investors four times their money and was sold again finally to Whitbread/Costa in 2011 for almost GBP60m. Martyn and Coffee Nation have won numerous awards, including: -- Sunday Times/Virgin Atlantic Fast Track Awards 2006: Winner of the Innovation Award -- Ernst & Young Entrepreneur of the Year 2005, South Region, Consumer Products & Services -- Coffee Nation featured in Real Business Hot 100 Index of the Top 100 Fastest Growing Privately Owned Companies in the UK, 2005 and 2006 -- Sunday Times/Virgin Atlantic Index of the Top 100 Fastest Growing Privately Owned Companies in the UK, December 2005, ranked no. 13 -- Sage Business Awards 2003, Best Business Leader (to 25 employees category) -- Orange Small is Beautiful Award 2003; Best Demonstration of Entrepreneurial Passion

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