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Visual Merchandising for Fashion
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Table of Contents

Introduction Chapter 1 Visual Merchandising and Designing the Customer Experience: What is visual merchandising?; Designing the customer experience; Where do visual merchandisers work?; Activity Chapter 2 Display Basics: Line; Composition; Texture; Colour; Lighting; Activity Chapter 3 Space Planning Principles: Store architecture and retail formats; Space hierarchy; Space planning layouts; Customer navigation; Journey to sale; Activity Chapter 4 Displaying Merchandise: Retail windows; Landscaping; Selection of fashion merchandise; Fixtures; Activity Chapter 5 Visual Concept Research and Design: Approaches to visual design research; Sources of visual inspiration; Visual design development; Model concepts; Concept development; Assessing physical space; 25 themes to get you started Chapter 6 The Future of Visual Merchandising: Shopping trends - Innovation; New retail concepts; Technology and digital visual merchandising; Sustainability; Internationalisation; Activity Appendix Working in the Visual Merchandising Industry: Becoming part of the industry; Finding your first job; Work experience; Going it alone Visual presentation standards Working with suppliers Glossary Index Acknowledgements

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Examines the various approaches to visual merchandising and retail display, from the initial design process through to product handling and experimentation.

About the Author

Sarah Bailey is Course Director for the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Jonathan Baker is Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK.

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