Mal Warwick has been active in promoting social and environmental responsibility in the business community nationwide for more than a decade. He was a cofounder of Business for Social Responsibility and served on its board during its inaugural year. 155In 2001, after more than a decade as an active member, he was elected to the board of Social Venture Network and served as chair (2002-2006). He also served on the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002-2003. As a consultant, author, and public speaker, Mal has been involved in the not-for-profit sector for more than forty years. He is the founder and chairman of Mal Warwick & Associates, a fund-raising and marketing agency that has served nonprofit organizations since 1979, and founded or cofounded three other companies that provide fund-raising services to nonprofit organizations throughout the country. He has written, coauthored, or edited seventeen previous books, including the standard fund-raising texts, Revolution in the Mailbox and How to Write Successful Fundraising Letters. Mal is a popular speaker and workshop leader at gatherings of fundraisers throughout the world. He has taught fund-raising on six continents to non- profit leaders from more than 100 countries.
"Cohen and Warwick use simple language and abundant examples to
show how any company, no matter how small, can do well by doing
--Russ Feingold, United States Senator
"Invaluable reading for those starting or running a small- to mid-sized business--and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field."
--Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley