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Users, Not Customers
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About the Author

AARON SHAPIRO is the CEO of HUGE, a digital marketing agency that helps global companies reimagine how they interact with their customers and manage their business in the online economy. Prior to HUGE, Shapiro was a technology entrepreneur, venture capitalist, and management consultant. He lives in New York City.Visit www.hugeinc.com

Reviews

"A much-needed, incisive guide to creating a genuinely appealing digital presence."--Publishers Weekly "Users, Not Customers is so interesting and important... Mr. Shapiro has produced something of real value for marketers."--AdAge "Users Not Customers is a must read for anyone seeking to integrate digital experiences with their products and services. Shapiro presents a wonderful novel perspective on the evolving role of digital in business as a tool for interacting with the world."--Ramon Casadesus-Masanell, Professor of Business Administration, Harvard Business School

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