New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen.
Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books- Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.
Psychology meets neuroscience and self-help in this engaging
study... A smart, provocative book that guides the reader to better
decision-making when confronting seemingly intractable problems.' *
Charles Duhigg, author of bestsellers The Power of Habit and
Smarter, Faster, Better *
Dan Heath has written the ultimate primer on the power of prevention, a work that deserves a prominent place on every leader's bookshelf. Packed with vivid stories and practical examples, Upstream is the rare book that can both revitalize your business and make our world a better place. * Daniel H. Pink, No. 1 New York Times bestselling author of When, Drive, and To Sell Is Human *
Psychology meets neuroscience and self-help in this engaging study by business writer Heath... A smart, provocative book that guides readers to better decision-making when confronting seemingly intractable problems. * Kirkus Reviews *
An elegant manifesto... With the frenetic pace of modern life, Heath observes, it's easy to become accustomed to putting out fires instead of looking for the spark that's igniting them... This is a pragmatic guide for those seeking big changes on either an individual or organizational level. * Publishers Weekly *