The Upside of Irrationality
The Unexpected Benefits of Defying Logic at Work and at Home
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|Format: ||Paperback, 352 pages|
|Published In: ||United Kingdom, 01 June 2011|
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.Among the topics Dan explores are:* What we think will make us happy and what really makes us happy;* How we learn to love the ones we are with;* Why online dating doesn't work, and how we can improve on it;* Why learning more about people make us like them less;* Why large bonuses can make CEOs less productive;* How to really motivate people at work;* Why bad directions can help us;* How we fall in love with our ideas;* How we are motivated by revenge; and* What motivates us to cheat.Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking-not just in our financial marketplace, but in the most hidden aspects of our lives.
About the Author
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.
Arielly examines the powerful sway that irrational motivations and urges have on our personal and professional lives. His discussion mixes both his personal experiences and a variety of research, including many experiments performed by him and colleagues. With his crisp English accent and assertive delivery, Simon Jones can be wonderful to listen to for much of the book. However, his own personality is so overpowering that it becomes difficult to remember that the conclusions are the author's-not the reader's. The difficulty to discern the authorial voice behind the narrator's is made more problematic as a creeping arrogance creeps into Jones's reading that the writer clearly did not intend. A Harper hardcover (Reviews, Apr. 12). (June) (c) Copyright PWxyz, LLC. All rights reserved.
Praise for Predictably Irrational:'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times
19.8 x 12.9 x 2.3 centimetres (0.30 kg)|
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