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The Upside of Irrationality
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About the Author

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.

Reviews

Praise for Predictably Irrational:

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

Arielly examines the powerful sway that irrational motivations and urges have on our personal and professional lives. His discussion mixes both his personal experiences and a variety of research, including many experiments performed by him and colleagues. With his crisp English accent and assertive delivery, Simon Jones can be wonderful to listen to for much of the book. However, his own personality is so overpowering that it becomes difficult to remember that the conclusions are the author's-not the reader's. The difficulty to discern the authorial voice behind the narrator's is made more problematic as a creeping arrogance creeps into Jones's reading that the writer clearly did not intend. A Harper hardcover (Reviews, Apr. 12). (June) (c) Copyright PWxyz, LLC. All rights reserved.

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