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Unsafe Thinking
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A radical new guide to thinking and working creatively

About the Author

Jonah Sachs is founder of the ethical brand and innovation consultancy Free Range Studios. His work has been awarded 'best of' honours at three separate SXSW Festivals, earned him a Webby award and been viewed tens of millions of times on YouTube. Fast Company has named Sachs one of the fifty innovators offering hope for the planet.

Reviews

"Unsafe Thinking delivers an array of fresh insights on creativity, motivation and staying in "flow"." -- Daniel H. Pink, author of DRIVE
"In his fascinating new book Unsafe Thinking, the journalist and expert on story telling and creativity, Jonah Sachs, talks about how companies can be so focused on the consensus and the tried and tested that they lose sight of a great opportunity . . . Sachs has practical tips for success." * Forbes *
"Argues that now is not the time to play it safe." -- What CEOs Are Reading * Management Today *
"Challenging received wisdom is clearly not easy, especially when that involves standing up to your superiors, or looking stupid in front of your peers. But the greatest benefits of courage are, Sachs argues, to be found in challenging yourself." -- Management Today
"An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose." -- Adam Grant, author of ORIGINALS
"Practical and truly entertaining . . . A must-read for anyone facing a changing world." -- Jonah Berger, author of CONTAGIOUS
"Unsafe Thinking explores the alternative to the tried and tested solution . . . Unsafe thinking, Sachs suggests, is not only the way to success at work, it is the route to "a more fulfilled, exciting, and joyful life"." -- Books of the Month * Financial Times *
"A blazingly original book . . . Destined to become a classic." -- Mary Karr, author of THE LIARS' CLUB
"Since none of us can see the next business breakthrough, we can only emulate the people who have brought real innovation to market, and challenge the team around us to think counter-intuitively, in hopes of changing habits. I found some real insights along these lines in a new book, Unsafe Thinking, by Jonah Sachs, who is one of the influential social innovators I know. He outlines a set of straightforward practices that both he and I believe we can all use to create counter-intuitive breakthroughs ourselves. We don't need to wait for lightning to strike, if we proactively improve our ability to accept more seemingly outlandish solutions and ideas." * Inc. *
"Written with considerable panache." * People Management *

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