About the Author

Tony Robbins is an entrepreneur, #1 New York Times bestselling author, and philanthropist honored by Accenture as one of the top fifty business intellectuals in the world. Robbins is a leader called upon by leaders: He’s consulted and coached some of the world’s greatest athletes, entertainers, Fortune 500 CEOs, and four US presidents. Robbins is a founder, partner, or early investor in 100+ privately held businesses with combined sales exceeding $7 billion annually. Through his philanthropy and partnership with Feeding America, he has provided more than 800 million meals and is on track to provide 1 billion meals by 2025. He lives in Palm Beach, Florida.

Reviews

Robbins argues that by using a new technique called neurolinguistic programming (NLP) anyone can become successful at almost anything. NLP teaches us how to communicate success to ourselves. One of the best ways to do this is to model ourselves on people who are successful: Think, act, and speak like a success and you are on the way to being one. Despite much helpful material (even regarding nutrition), this book scarcely acknowledges the limitations that exist in people's lives. Of course, the whole thrust of NLP is to learn to focus on one's power and not on one's limits. But the text is too wordyit reads like a transcript of a series of talksand it also needs more structure and organization. Though it strives to be upbeat and encouraging, Unlimited Power still leaves mixed feelings. John Moryl, Yeshiva Univ. Lib., New York

Robbins's previous books (Giant Steps, etc.), along with his Personal Power audiotape series and seminars, have kept him at the forefront of the personal improvement industry for the past decade. Here, Robbins, who is white, adapts his book Unlimited Power (1984) for African Americans, who have mostly ignored his work. Although Robbins's name appears on this volume, the voice on nearly every page is that of his colleague, McClendon, head trainer of Robbins Research International, Inc., who is black and the owner of his own company, Succeleration Research Group. In a relentlessly positive and encouraging tone, he uses his own personal experiences and many examples of famous African Americans to explain Robbins's theories. Behavior modification exercises for achieving personal, career and financial success are included as well. The information here is universally appealing and applicable, but people of color accustomed to receiving information that is supposedly meant for everyone, and yet is presented only by whites using only whites as examples, will find this book a refreshing change. According to Robbins's own theory, however, readers will have to be "visual strategists" to make it through this lengthy volume; audiotapes and seminars-for those who are more "auditory" or "kinesthetic"-are sure to follow. 75,000 first printing. (Feb.)