About the author xiii Introduction: There has to be a better way! xv 1 Counting the cost 1 2 F is for failure 17 3 The founder myth 33 4 Ideas are cheap! 53 5 Cash is king 71 6 Founder fitness 89 7 Hollywood got it right 105 8 The Hollywood MethodTM 119 9 Funding fitness 145 Final thoughts 165 Acknowledgements 169 Index 171
JAMIE PRIDE is a serial entrepreneur and venture capitalist on a mission to help build better founders and a better venture capital ecosystem to support them. With over 20 years of experience building and investing in startups, he has a unique insider's view into what it takes to make a startup successful and what it takes to get funded.