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Australia's most entertaining business blogger, entrepreneur Ian Whitworth, explains how to succeed on your own terms in today's relentless work world.

About the Author

Ian Whitworth is a Sydney entrepreneur who is testament to the fact that any fool can do it. Failed vet student, amusement ride operator, audiovisual technician, he had to start his own advertising agency so he could give himself the creative director job he yearned for. It won some awards, though, and helped him start audiovisual business Scene Change, partly to test marketing ideas that his corporate clients felt were too weird. It worked, becoming a successful national firm in the event industry, a sector smashed worse than most by COVID-19. Ian's blog, 'Motivation For Sceptics', provides an honest and darkly amusing window into the reality of entrepreneur life. His writing also appears in the Sydney Morning Herald, The Age and Smart Company.

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