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Part 1: The Olympics and its Social and Political Contexts 1. Breaking New Ground: Rio 2. Investments and Legacy: London 3. Governance: The IOC and the Bidding Process 4. The Money: TV and Commercialization 5. Urban Development and City Branding Part 2: Historical Contexts 6. Reviving the Olympics: From the Ancients to 1896 7. From Worlds Fairs to Mega-Events 8. The Internationalist Spirit and National Contestation 9. Politics and the Olympics 10. Festival, spectacle, Carnival and Consumption Part 3: Challenges in the Future 11. Level Playing Fields 12. Olympism and the `Dark Side of Sport'
John Horne is Professor of Sport and Sociology at the University of Central Lancashire, UK Garry Whannel is Professor of Media Cultures at the University of Bedfordshire, UK
"This book is truly an appealing and useful introduction to the Games. This edition contains updated facts, statistics, research, and anecdotal evidence from the authors, who are well versed in Olympic sport. These pieces support this book as a useful tool in comprehending the complexity of the Olympic Games. This work is recommended for any individual interested in or learning more about the Games. Summing Up: Recommended. Lower-division undergraduates and above; faculty and general readers." - M. E. Beagle, CHOICE