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Understanding Aesthetics for the Merchandising and Design Professional

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Each design element has a dedicated chapter, for focused learning Boxed "applications" will showcase how the aesthetics concepts are used within actual design and merchandising environments, providing context within the fashion industry The text is further enriched with learning activities, vocabulary definitions, key concept highlights and full colour illustrations An Instructor's Guide is available to lecturers adopting this text - this provides suggestions for planning the course and using the text within the classroom

About the Author

Ann Marie Fiore is an associate professor of textiles and clothing at Iowa State University. Her research focuses on experiential aspects of consumer behavior, including the effect of catalogs, websites, and store designs on consumers. She also does consulting for International Flavors and Fragrances, Inc. and is working with students on developing a holistic, aesthetic identity for small businesses in the Main Street Iowa Program, which is part of the National Trust for Historic Preservation.

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