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Trust Me, I'm Lying
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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation.

About the Author

Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker, and Fast Company. He currently lives in New Orleans.

Reviews

"Holiday effectively maps the news media landscape. . . . Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice."
-- Publishers Weekly

"This book will make online media giants very, very uncomfortable."
-- Drew Curtis, founder, Fark.com

"Ryan Holiday's brilliant expos of the unreality of the Internet should be required reading for every thinker in America."
-- Edward Jay Epstein, author of How America Lost Its Secrets: Edward Snowden, the Man and the Theft

"[Like] Upton Sinclair on the blogosphere."
-- Tyler Cowen, MarginalRevolution.com, author of Average Is Over

"Ryan Holiday is the internet's sociopathic id."
-- Dan Mitchell, SF Weekly

"Ryan Holiday is a media genius who promotes, inflates, and hacks some of the biggest names and brands in the world."
-- Chase Jarvis, founder and CEO, CreativeLive "Ryan has a truly unique perspective on the seedy underbelly of digital culture."
-- Matt Mason, former director of marketing, BitTorrent "While the observation that the internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end. . . . Trust Me, I'm Lying provides valuable food for thought regarding how we receive-- and perceive-- information."
-- New York Post

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