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Acknowledgments ix Introduction xi 1. Trust, Social Capital, and Media 1 2. Make Your Own Game 32 3. One of Us 75 4. The Archimedes Effect 117 5. Agent Zero 149 6. Human Artist 189 7. Build an Army 221 8. The Trust Agent 239 9. What s Next 263 Index 289
Chris Brogan is a leadingauthority on blogs, highly ranked by Technorati.com. With over ten years of blogging and media making under his belt, Chris is one of the most widely read and respected bloggers on social software and methods out there today. Julien Smith has been involved in Web communities for the last ten years. He was among the first adopters of podcasting and nowactively works with startups to help build a trusted audience on the Web.