Foreword by Donald Trump. Preface. Chapter 1: Sell Yourself Like Trump: Five Personal Qualities You Need to Succeed in Real Estate. Chapter 2: Think Big: How Trump Chooses Properties to Invest In. Chapter 3: Principles of Negotiation: How Trump Uses Them. Chapter 4: High--Powered Real Estate Negotiation Techniques and Tactics. Chapter 5: The Trump Touch: Create "Sizzle," Glamour, and Prestige to get Higher--Than--Market Prices for Your Properties. Chapter 6: Raising Money: Tactics for Attracting Lenders and Investors. Chapter 7:Get Help From the Best Real Estate Specialists You Can Find. Chapter 8: Why Trump Building Building Projects Are Always on Time and Under Budget. Chapter 9: Trump Marketing Strategies: Selling the "Sizzle" Sells the Product. Chapter 10: How to Manage Property Like Trump: Treat It Like a Customer Service Business. Chapter 11: Holding Strategies and Exit Strategies. Index.
GEORGE H. ROSS is co--star of the hit TV show The Apprentice and Executive Vice President and Senior Counsel for the Trump Organization. Previously, he was a real estate attorney, private investor, and senior partner at a major law firm. He has served as business advisor, legal counsel, and negotiator for the leading real estate owners and developers in New York City for fifty years. On the side, he cofounded a radio station business that he sold for millions of dollars. Ross also teaches negotiation at NYUa s School of Professional Studies and Continuing Education. ANDREW JAMES McLEAN is the co--author of seven books, including the bestseller Investing in Real Estate, Fourth Edition, also from Wiley.
"tremendous" [and] "a kick" [and reads, in part], "Ita s also a great how--to book from an associate of the glitziest and most interesting personality in the real estate business." (BookPage, April 2005) "...inspiring read for anyone hoping to be the next Donald." (The New York Post, March 19, 2005)