1.Introduction to the field of social marketing: Creating Social
Change? 2.Intervention and Theories of Behaviour 3.The Changing
Context of Change Agents: Social Marketing and Governance 4.The
Process of Social Marketing 5.The Craft and Practice of Social
Marketing 6.The Demarketing of Tourism Attractions, Activities and
Destinations 7.Tourist and Visitor Focussed Social Marketing: Cases
and Issues 8.Destination and community-based tourism and social
marketing: Cases and Issues 9.Sustainable Consumption and Social
Marketing 10.A Sustainable Future for Social Marketing: Towards a
Socially Dominant Logic?
C. Michael Hall is a Professor of Marketing at the University of Canterbury, New Zealand. He has longstanding teaching, publication and research interests in tourism, regional development and social/green marketing with particular emphasis on issues of place branding and marketing as well as conservation and environmental change, event management and marketing, and the use of tourism as an economic development and conservation mechanism. He is the author and editor of over 40 books as well as over 250 journal articles and book chapters and has been active in a number of international research and business associations.
"This text provides a valuable and timely contribution to the literature on the increasingly important concept of social marketing and its application to tourism. Well researched and insightfully written combining theory with relevant examples of current practice, this book should be essential reading for anyone interested in the field of sustainable tourism marketing." - Dr Marion Bennett, Associate Lecturer, Faculty of Business, Economics & Law, University of Surrey