The Importance of Sustainability in Corporate Strategy.- Why Are Corporate Ambition and Culture Vital for Sustainability?.- Treasuring Selected Customers: The Secret for Sustainability?.- How Do Enduring Firms Outlive the Environment and the Competition?.- Why Sustainable Firms Have a Superior Management of Capabilities?.- Selecting the Right Organization and Structure for Sustainability.- Learning from the Operational Practices of Sustainable Companies.- Innovation: The Central Way to Achieve Corporate Sustainability.- Growth Strategy for Corporate Sustainability.- The Value of Great Executing and Humility for Sustainability.- Conclusion: Timeless Principles of Corporate Sustainability.
Eric Viardot is permanent professor of strategy at EADA Business School in Barcelona. He has a doctorate in management and is a graduate of the HEC Business School, Paris, and the Institute of Political Sciences, Paris. He has been working in different marketing positions for Hewlett-Packard in France, Canada and the US. He was then a financial director for a large international NGO in Asia and Central America. After that, he joined Bain and Company as a senior consultant and had numerous assignments in Europe. Eric Viardot has published various books and articles on strategic management. He lectures regularly in executive programs in Europe and other continents. He is an active consultant and trainer and has worked with several major multinational corporations.