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Think Write Grow


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Table of Contents

About the author vii Acknowledgements ix Introduction xi PART 1: THINK 1 What is thought leadership? 3 2 What is thought leadership marketing? 9 3 Who are thought leaders? 15 4 Finding your sweet spot 33 5 Types of thought leadership material 41 PART 2: WRITE 6 Preparing to write 61 7 Writing to capture, convince and close 75 8 Writing: words, flow and storytelling 95 9 Editing and revisions 119 PART 3: GROW 10 The benefits of thought leadership 129 11 Your investment 141 12 Strategy and promotion 147 Conclusion 162 Appendices 163 Index 170 Notes 175

About the Author

Grant Butler is managing director of Editor Group, Australia's leading corporate writing firm. Before founding Editor Group, Grant was a senior journalist with The Australian Financial Review and held PR and lobbying roles in Australia and the United Kingdom.

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