|Other Retailer||Price Checked Time||Their Price in NZD||Our Price|
|Amazon UK||3 days ago||51.84||$26.49||You save $25.35|
Dr Alex Richardson, the UK's leading authority on how nutrition affects behaviour and learning, exposes the truth behind the foods we are feeding our children and offers simple, practical solutions all parents can use. An empowering, cutting-edge book that will transform the lives of children and help them reach their full potential. / Jamie Oliver has worked with Dr Alex Richardson's department at Oxford and we are approaching him for an endorsement. / Dr Richardson and her research were the focus of the leading article in April 2005's Observer Food Monthly entitled 'Hungry for Attention: Can Food Alter Your Child's Mood?'. / Dr Richardson is the leading scientist in the area of nutrition and behaviour and THE port of call for all journalists, e.g. Radio 4, BBC1 News, Lord Robert Winston's science series, Discovery Channel, Observer, Mail, Times, etc. / Thanks to a series of high-profile, prime-time TV series, such as 'Jamie's Dinners' and 'You Are What You Eat', there is a growing awareness that what you feed your children has a profound impact not only on their health and weight, but also on their behaviour, concentration and academic performance. / The producers of the last BBC Science Series involving Lord Robert Winston devoted an episode to Dr Richardson's work on nutrition and the brain. / By 2007 it is estimated that 1 in 7 children will be on drugs to control their behaviour, i.e. 1.5 million. Dyslexia, ADHD, Dyspraxia and Autistic Spectrum Disorders (ASD) affect at least 2.8 million children (25% of the school population). / Competition: The Food Our Children Eat (4th Estate), Dump the Junk (Moonscape), The Dinner Lady (Bantam).
Dr. Richardson is based at Mansfield College, Oxford, where she has spearheaded numerous high-profile groundbreaking studies into the role of nutrition on the brain. She is a former teacher with first-hand experience of managing children with behaviour / learning difficulties, and director of charity Food and Behaviour Research (to receive all royalties). Dr. Richardson also specialises in ADHD, Autism, Dyslexia and has excellent links with the British Dyslexia Association, Foods Standards Agency, Hyperactive Children's Support Group, Allergy-Induced-Autism.
'Jamie Oliver visited [Alex's department] while preparing his series on school dinners. It was the hard-slog science of the physiology department that gave credibility to the link between children's diet and their behaviour that Oliver made so powerfully in his TV programmes.' Guardian (May 05) 'Food affects behaviour. If you paid attention to diet, you could really make a difference.' Guardian (May 05) 'It's imperative that while upping your intake of omega-3, you cut out the junk.' Alex quoted in Independent March 2005 "If you think about badly behaved children with their low frustration tolerance, classroom fights and throwing things at the teacher, these are things that seem to improve in some children if you give them enough omega-3." -- Alex quoted in OBSERVER FOOD MONTHLY, April 2005 "Everyone's aware that a lousy diet is bad for your physical health but it has taken a lot longer for people to twig that the brain is also part of your body and is possibly the first place you would be likely to see an effect." -- FT MAGAZINE, March 2005 "If children slurp cans of Coke on the way to school it puts them on an artificial high in terms of brain function, but that instantly stimulates the release of too much insulin which causes blood-sugar levels to plummet. In a short time their brains are in a fog. They can't concentrate, they are irritable and find it hard to hold on to stable emotional reactions." --TES, April 2004