Natural Science in the 20th Century and Logical Positivism; Popper, Induction and Hypothetico-Deductive Method; Kuhn on Paradigms and Scientific Revolutions; Further Developments in Philosophy of Science: Lakatos, Feyerabendm Laudan, The Sociology of Scientific Knowledge; Explanation in the Natural and Human Sciences; Power, Gender and Rationality; Index.
Jonathan Knowles runs two brand consulting firms--Structured Intuition (based in Toronto) and Type 2 Consulting (based in New York). He is co-author of the ICA report "Measuring and Valuing Brand Equity", and his articles on the role of brand in business have appeared in the Harvard Business Review , Sloan Management Review , and The Wall Street Journal .
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