Table of Contents

1. What is Theatre Management?
2. The Strategic Framework of Theatre
3. Theatre Management Today
4. Business Environments
5. Theatre Organization
6. Jobs in Theatre
7. Financial Management
8. Management and the Audience
9. Marketing a Theatre
10. Creating Promotional Materials
11. Fundraising
12. Leadership
13. Boards, Governance, Executive Staff, and Volunteers
14. Theatre Advocacy and Community Engagement
15. Theatre Education.

Promotional Information

A comprehensive and critically engaged overview of the processes involved in developing and managing a theatre in the 21st century.

About the Author

Anthony Rhine is Professor of Theatre Management at Florida State University, USA. He worked for two decades as a theatre executive, running multi-million dollar and Tony-nominated theatre companies. During that time, he also wrote the librettos for over twenty produced musicals, including several that toured both nationally and internationally, and directed scores of professional productions.