Shelly Palmer is the Managing Director, Advanced Media Ventures Group, LLC. He is an award-winning inventor, technologist, composer and television producer and the host of Media 3.0 with Shelly Palmer. He invented enhanced television (Who Wants to Be as Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Mr. Palmer is President of the National Academy of Arts & Sciences, NY, which bestows the coveted EmmyA(R) Awards. He is the Vice-Chairman of the National Academy of Media Arts & Sciences and he oversees the Advanced Media Technology EmmyA(R) Awards, which honor outstanding achievements in the science and technology of advanced media. He is the author of one of the most popular television business news blogs, www.media30.com, a weekly columnist for the Jack Myers Report, The Huffington Post and a technology commentator for CNN.com.